I never believed in love at first site until I met you.I noticed you in the very first moment, the way you stood there, neither stiff nor dynamic- but full of life and power. I couldn’t take my eyes of you. I felt that other people were starring at you as well, the charisma you spread was nearly not ignorable. You caught everyone’s eyes, stood out of the mass. You are the one, I feel it in my heart.
A class mate of mine made a post about you. I read it over and over again. I couldn’t get enough. I clicked more and more links, watched your very first steps, your most recent activities. It’s love, I feel it. I love you, guerrilla marketing.
You were born back in the 80’ies (you got the perfect age for me), Jay Conrad Levinson titled you friendly with a name, just like a father. You grew up in smaller companies, because you were cheap but innovative. From the beginning you were an aggressive, provoking and energetic child. But also creative, intimate and special. You blood and bones are made of out time, energy and imagination. You rather prefer to talk to smaller groups and reach your targeted audience. Though- you are not shy. It’s more that you always try to be most effective and efficient. You use your knowledge of the human nature to build up relations, rather then judgement and guesswork. You take your time for each of us. I love you, guerrilla marketing.
With time you grew older and also the big people from big business heart about you. They liked you just as I do. They introduced you to new techniques, you became famous. Your skill repertoire expanded:
Reverse graffiti, presence at every unexpected place and time, buzz strategy, interaction activites, making people’s waiting time funny, hand-to-hand movements or wild posting campaigns. You made people wonder, stare or laugh all over the world. You made us fall in love.
Like each of us, of course, you have your weaknesses. You had your puberty. Your events and activities are sometimes almost illegal, you often run through a judicial grey area. People feel disturbed by you and your crew of mostly less creative and ordinary fellows. You ran into lectures, create false stories and put fake demonstrates out on the streets. Why my love, why do you misuse your reputation?
Still I cannot get enough of you. You make me smile and laugh and move and – you make my day brighter. Life would be boring without you. You guide me through life, assist me in deciding which path to take/which product to buy… You show me new possibilities. I will follow you. You made me believe, guerrilla marketing.
I know where to go, when I miss you. People talk and post and chat about you. You got your own employees. They work for and with you.
Thank you, guerrilla marketing, for stepping in my life. No matter what people think about you, I know what I feel…. and I know why: