This time, I had a really hard time figuring out what to write about. So what did I do? Yes, you are right: I googled it. I admit. Guilty me. But my results turned out to be really interesting.
At first, my search words were: “business, IT, topics to write about”. Maybe not really creative, but in return very effective. On the top of the first site with
searching results I found a blog about business ideas and strategies called Home Business Opportunities where a certain post had the title: “10 Top Hot Topics To Write About”. Guess what the “hottest” topic was… And the winner is: Making money. Surprise, surprise…
“If you want to know WHAT people want and WHAT you should write about, then find something related to these topics…
1. Making Money. This one ain’t ever gonna go away. You can just go ahead and etch it in stone; it’s here for the long haul. We all want to make money if for no other reason than to be charitable and give it away to someone else) and some of us (…) are half-crazed for information on how to make money. If you can show people how to make money (in a legal, moral way of course) I can assure you, they will buy it. I guarantee it. (…) People want to make more money. So, show ‘em how to do it.”
Words like “Maximize” or “Monetize” have entered my standard vocabulary since I’m studying “International Business Management” at the Berlin School of Economics and Law. Everything seems to circle round money. Money makes the world go round.
Firms as well as individuals have a high interest in earning money but seem to have a low interest in moral and values. It is a fact that, the search term “How to monetize” reaches about 10 600 000 results at Google search and at least 2 300 000 results at Google blog search (mainly about how to monetize a blog). Me, myself and I? Is our modern society only consisting of selfish people? If you think you would answer this question with yes, maybe reading itgalina’s post about business angels will help you to get a more positive point of view. :)
Let’s have a look at some parts of their lyrics:
Shania Twain – Ka-Ching
“We live in a greedy little world –
that teaches every little boy and girl
To earn as much as they can possibly –
then turn around and
Spend it foolishly
We´ve created us a credit card mess
We spend the money that we don´t possess
Our religion is to go and blow it all
So it´s shoppin´ every Sunday at the mall
All we ever want is more
A lot more than we had before
So take me to the nearest store (…)”
Jessy J – Price Tag
“Seems like everybody’s got a price,
I wonder how they sleep at night.
When the sale comes first,
And the truth comes second,
Just stop, for a minute and smile (…)
It’s not about the money, money, money
We don’t need your money, money, money
We just wanna make the world dance,
Forget about the Price Tag (…)
Why is everybody so obsessed
Money can’t buy us happiness. (…)”
Pretty cool, isn’t it?
I think the goal of a business should be to create quality. But instead of quality, making money seems to be top priority. (…) Companies spend a lot of money on advertising and marketing trying to convince people what a great business they are to deal with. They simply overlook the proper training of their employees to recognize the most important marketing opportunities: the real-time interactions with the customers in the store.
How can this be changed? From the top.
The blog “Smart Money Daily – An Offbeat Look at what makes the World Go Round” gives a fantastic summary to this question: “Management must realize that it is worth it to focus on creating a magnificent customer experience and spend the time and resources necessary to educate the staff and communicate the business’s mission statement and goals to all of the staff. They need to be trained to recognize how their tiny actions and attitudes can end up having a profound impact on the business.”
With this blog post I wanted to encourage you to think about that topic by yourself and maybe to do some research on this issue rather than being biased by my opinion. Did I succeed doing that? Remember: We have the chance to change attitudes in the future when we enter the business world. Maybe we even have the chance to change attitudes by writing about current business issues? Tell me what you think!