Take a Look around
Doesn’t matter which situation in your life, there were moments you thought: “That could have been my idea”, “I wanna have that as well” or even “I’m gonna pretend as if it were mine.” For sure there were. Referring to my last post many founders face a lack of creativity, but circumvent this problem by stealing more or less the laurels of others. Copying is sometimes, if done properly and not in the frame of dissertations, an effective way to climb the economic Mount Everest. Can this also be said about internet phenomenons?
Make it simple
Internet phenomenons are copied more often than I have had beer in my life and the major reason is that the set up costs are equal to zero, or elsewise: You’ve got nothing to lose, but your dream “gaining millions” might come true! Sounds good.
In fact various advantages make copying palatable and attract imitators. Saving time is definitely another one. Why straining ones brain cells while researching, thinking, evaluating and finally finding a business idea if a finalized concept is ready to go? No reason for that.
I could follow up the matter and list a couple more advantages, but I guess that would bore you…
However there are also (what a surprise) negative aspects about acquiring external ideas. In the first instance because you would be simply too late. If an idea works out the first time, it doesn’t mean that it works out again. And at this point I would like to throw in my prime example “The Million Dollar Homepage”. Even before the success of Alex Tew made its way to the news people tried to reproduce the website, but none of them (worldwide) could record a roughly similar success. Reminds me of Gorbachev:
“He who comes too late is punished by life.”
Get your own idea, than you’re the first!
If you are not the first you might get in trouble, thought about legality yet? Copy a business idea somebody has already registered a patent for and you are fu****! In this case not a good
idea at all. Facebook has sued StudiVz a few times, if you have a quick look on both social networks you will find out that the only difference is basically the color. The legal actions taken by Facebook failed, but its still a good example for possible consequences of copying. And maybe you have seen the movie “The Social Network”? Mark Zuckerberg (founder of Facebook) was actually accused of having stolen the concept of Facebook as well.
Coming to an end copying an Internet phenomenon is definitely not the reliable path to glory. According to statistics most of the attempts failed. Furthermore stealing an idea is in my opinion rather a crime, though it is in some cases legal. The honor belongs to the inventor, to the creative head and not to the lazy bastard. Check out my last article, I’ve listed 12 steps to foster creativity.
You wanna create something new that has some kind of a value? Don’t circumvent creativity!