As quite everyone seems to be interested in THE social network facebook I cannot avoid to write my third post about this topic again (my first post has already consisted of the ‘Internet’s gold child’). It is tracking me every day, every second, always. I can’t get it out of my head and this makes me crazy. I’m always thinking: A new facebook related post again? Is there no other interesting topic to write about? Are we all uncreative bloggers? Facebook here, facebook there, facebook everywhere?? Aaaargh. That sucks.
BUT. I was searching about different kinds of customer targeting, search engine optimizing (SEO), online marketing etc. and everything, really everything was leading me to articles, texts and posts containing facebook. How this social network is doing this? And how that? And why? And and and… So, it IS such an important topic and I can assess becalmed: well, no problem, go on writing about this phenomena although some of my followers may be bored…
I’m not bored. Not yet. Since I’m working as a working student at an online marketing department of a company I wanted to learn more about how it is possible to target customer so preciously that they feel understood, addressed and willing to buy. And then I stumbled over the ‘I like’ phenomena. As everyone of you probably knows: ‘I like’ is the little blue button in form of a ‘thumps-up’ hand tracking you almost everywhere you are while surfing through the World Wide Web. Quite everyone/ everything is asking you: ‘Do you like’?
WOW, 1 year old and already ruling the world- that has to be discovered!
Do you like?
Big companies and also more and more middle and small sized companies are implementing the ‘I like’ button so that every facebook user can ‘like’ this specific page or just ignore it.
The fashion giant Levi’s was one of the first companies that had implemented the ‘I like’ button on their product page of the online shop. But what are exactly the advantages of having many fans? And what is the value of each single fan?
The answer to this question I found here. It is definitely not helpful to concentrate only on the number of fans but considerably more on the interaction with them. The facebook fan-pages are no advertising platforms. They rather shall support the communication among the company and (potential) customers. Feedback, critic and interaction are really important to get to know the customers and therefore to target them better and address them successful. So as you can see facebook is still bringing me back to my actual topic- customer targeting!
One other thing is that you get some advantages after liking a specific page- price advantages for example. If you like the homepage of this specific club you won’t have to pay entry this night. I mean, that is attractive for you, isn’t it? And it is good for the nightclub: all of your friends can see that you liked it, and their friends and their friends and their friends…the club becomes more and more popular and gets promoted with every new liker. But the question is, wherefrom knows facebook in which homepage you could be interested. Another post helped me in finding he answer!
Context based Advertising
Facebook is using context based advertsing- a method primary used by Google before. It means that the advertising perfectly matches with the content you are writing about- a bit scary, isn’t it? On the other hand it is such a great deal, imagine: you are writing a friend that you are searching a new car…and plop– there it is!
So, whatever I was searching for, facebook played a big role. I found really interesting posts describing the need of customer targeting in order to achieve the companies’ goals- attract new customers. Mark Zuckerberg’s social network is supporting the whole development concerning online marketing and it is unimaginable for many businesses to compete in the market without these possibilities!
And by the way… for many of us is living without the social network facebook unimaginable, too :)