Foundation Creativity


As you might have found out while reading my previous blog posts I’m not a creative person, actually not at all. But isn’t creativity the foundation of a good business idea? If I take a look at the stories “One Red Paperclip” or “The Million Dollar Homepage” I don’t have a doubt.


What was creativity about again? Well, my dear companion Wikipedia describes it as follows:

Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art etc.) that has some kind of value. What counts as “new” may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as “valuable” is similarly defined in a variety of ways.”

The highlighted parts in the explanation explicitly reveal that there must be a correlation between a successful business idea and creativity -> Score!

Wait, that means as well that I will never find my personal-innovative-ultimate-marvelous-fantastic-striking yada-yada-yada… business idea, because: domwoj ≠ creativity = no business idea.

Bugger! Alright, relax, think twice… maybe I can train somehow my creativity?

Fostering Creativity

…and the answer is: Yes! It is possible. Here are a couple of approaches concerning creativity techniques, listed by R.S. Nickerson in his 1999 publication “Enhancing Creativity”:

1. Establishing purpose and intention

2. Building basic skills

3. Encouraging acquisitions of domain-specific knowledge

4. Stimulating and rewarding curiosity and exploration

5. Building motivation, especially internal motivation

6. Encouraging confidence and a willingness to take risks

7. Focusing on mastery and self-competition

8. Promoting supportable beliefs about creativity

9. Providing opportunities for choice and discovery

10. Developing self-management (metacognitive skills)

11. Teaching techniques and strategies for facilitating creative performance

12. Providing balance

Aha… well… maybe I’ll get back to that later. To become or to be a creative person must have something to do with art. Enough for today! 

Last but not least

Of course I can’t finish without giving you an example of a unique business idea: While surfing through the world wide web I suddenly stumbled across a “discovery engine” that suggests websites with your interests, websites you would’t come across on your own, something very creative, trust me. Have fun: (more fun than drawing silly mind-maps;)


About domwoj

Mid-20 blogger from the heart of Germany, currently studying “International Business Management” in the capital, Berlin. Interested in business sciences and always tries to think globally. Pursuing goals like “finding the answer to the question: What is the meaning of life?” View all posts by domwoj

5 responses to “Foundation Creativity

  • PhilBart

    Hey Dom,
    a good post again.You are basically perfect at highlighting.I especially like the structure of your post, there is a clear path which is easy to follow.The picture illustrates it well.I didn’t really get though where art is part of the 12 advices. Maybe you could include a sentence like “me and every other person lacking of creativity” or anything similar in order to adress a broader range of people and create a feeling of “togetherness”.
    Stumbleupon, sounds very exciting but also a little frightening as they need a lot of personal information to start off with.
    good job mate, looking forward to the next one.
    PS: Total approval concerning the mind maps;)

  • maxsc21

    Quite an interesting blogpost.. first of all very attractive to read, cause you managed it to subdivide your message into several short content-units, including lots of different media sources.
    Also had to laugh a lot about the cartoon – it perfectly depicts the paradox of forced creativity, that simply does not work. I think some of us will have found out the same thing during the creation of their blog entries.
    Go on.. and don’t be too hard to yourself, at least I can see some creativity in your posts.

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