In this article I want to present a new startup from Berlin that introduced a new method to measure the body dimensions with the aid of a normal webcam. It shall facilitate the online shopping and reduce return shipments.
At my interest in new innovations I’m always looking for new inventions, especially concerned with the simplification of the daily life.
A few days ago, I found an interesting article in Die Welt about a new startup from Berlin called UPcload. After explaining what the innovation is about I’d like to give my opinion. Feel free to comment, to (dis-)agree or to give new ideas!
Measurement of Online Customer
Despite the increasing tendency of the use of online shops there is still one problem: the high number of return shipments. Approximately 40% of all ordered clothes are sent back because they do not fit to the customers’ body dimension- but this WAS a problem.
The founder of UPcload Asaf Mose and Sebastian Schulze developed in cooperation with computer scientists form the Humboldt-University a new application that shall measure all body dimensions within 40 seconds. The only things you need are an ordinary webcam, tight clothes (without tight clothes the measurement can be inaccurate), a CD as reverence object to calculate the exact body dimension and 40 seconds of your time.
The user has to stay calm in the given screen and has to be photographed in maximal five positions.
The next step is to send the pictures to UPcload – They will determine all relevant measurements. Every user gets an own UPcload-ID wherewith he or she can shop fitting exactly at every network partner. YouTailor will be estimated the first customer of UPcload.
I’m wondering if the introduction of the online measurement of body dimensions will amplify everyone’s laziness, especially the laziness of men?!
Imagine, a young lady wants to go shopping with her boyfriend and his only answer will be ‘Oh no, I know my size, the online shop knows my size and will suggest me all different kinds of clothes that are fitting to me. Why should I go to a real shop where no one knows my real size?’
That is definitely not an answer the lady wants to hear. Could this become a serious problem? As we all know, most of men are not very interested in strolling through thousands of shops and this invention will definitely reinforce the opinion of not having to do it.
But as a real problem I wouldn’t name it. I guess we will still have enough power to determine where to purchase!
Despite this I think this is a really good idea to decrease the number the return shipments and to improve the online shopping for all customers. Furthermore, it will definitely facilitate to target specific customers according to their size.
So all in all is to say, that UPcload will maybe support the laziness of some individuals but the advantages for the online shop business are remarkable.